Privacy Policy

This website is operated by Dance Design Events trading as That's Showbiz ("we", "us", "our").

We are the data controller for personal data collected through this website.

• Trading name: That's Showbiz
• Legal entity: Dance Design Events
• Location: Liverpool, United Kingdom
• Contact email: info@dancedesign-events.co.uk
• Founded: 2011

We collect the following types of personal data through this website:

a) Enquiry and registration forms

• Full name
• Dance school or studio name
• Email address
• Phone or WhatsApp number (optional)
• Country or location
• Information about your school's routines, age groups, and dancers

b) Website analytics (with consent)

• Pages visited, time on site, traffic source
• Device type, browser, approximate location (country/city)
• Advertising interactions (clicks, conversions)

c) Cookies — See Section 7 below.

We use the personal data you provide to:

• Respond to your enquiries and send requested information packs
• Process event registrations and competition entries
• Send event updates and important information relating to your booking
• Send marketing communications about That's Showbiz events (only where you have given consent, or where we have a legitimate interest as an existing customer)
• Improve our website and services using anonymised analytics data
• Measure the effectiveness of our advertising campaigns

We process your personal data under the following lawful bases:

• Contract performance — to process registrations and bookings you have entered into with us
• Consent — for marketing emails, analytics cookies, and advertising tracking (you can withdraw consent at any time)
• Legitimate interests — to improve our services and communicate with existing customers about relevant events
• Legal obligation — where we are required to retain records for tax, accounting, or legal compliance purposes

We use the following third-party tools and services, each with their own privacy policies:

• Google Ads / Google Analytics (Google LLC, USA) — Tracking ID: AW-17998115880. Used to measure ad conversions and website traffic. Only loaded after cookie consent. Google Privacy Policy
• Meta Pixel (Facebook/Instagram) (Meta Platforms Inc., USA) — Pixel ID: 808553494921954. Used to measure the performance of Facebook and Instagram advertising. Only loaded after cookie consent. Meta Privacy Policy
• Jotform — Used to process competition registration forms. Submitted form data is stored by Jotform on our behalf. Jotform Privacy Policy
• Base44 — Our website hosting and application platform. Data submitted through this website is stored securely by Base44. Base44 Privacy Policy
• Supabase — Used for file and media storage (images, documents). Supabase Privacy Policy

We do not sell your personal data to any third party.

We only share your personal data with the third-party service providers listed above, and only to the extent necessary to operate our services. We do not sell, rent, or trade your personal data.

In the event we are required to do so by law (for example, a court order), we may share your data with law enforcement or regulatory authorities.

Some of our service providers (Google, Meta) are based outside the UK/EEA. Where personal data is transferred internationally, we ensure appropriate safeguards are in place (such as EU Standard Contractual Clauses or UK IDTA).

We use the following categories of cookies:

• Essential cookies — Necessary for the website to function (session management, security). These are always active and cannot be disabled.
• Analytics & Advertising cookies — Used by Google Ads and Meta Pixel to measure website performance and advertising effectiveness. These are only placed after you give your consent via our cookie banner.

You can withdraw your cookie consent at any time by clearing your browser's local storage or cookies. You will be shown the consent banner again on your next visit.

For more information about cookies and how to manage them, visit aboutcookies.org.

• Event registration data — retained for up to 3 years after the relevant event, for legal and audit purposes
• Enquiry data — retained for up to 12 months if no booking is made
• Marketing consent records — retained until you withdraw consent
• Analytics data — retained in anonymised form by Google and Meta per their own data retention policies

You have the following rights regarding your personal data:

• Right of access — You can request a copy of the personal data we hold about you
• Right to rectification — You can ask us to correct inaccurate data
• Right to erasure — You can ask us to delete your data ("right to be forgotten"), subject to legal obligations
• Right to data portability — You can request your data in a machine-readable format
• Right to object — You can object to processing based on legitimate interests or for direct marketing
• Right to restrict processing — You can ask us to temporarily stop processing your data in certain circumstances
• Right to withdraw consent — Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please email us at info@dancedesign-events.co.uk. We will respond within 30 days.

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK's data protection regulator:

• Information Commissioner's Office (ICO)
  ico.org.uk/make-a-complaint
  Helpline: 0303 123 1113

We would, however, appreciate the chance to deal with your concerns directly before you approach the ICO.

We may update this privacy policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

Continued use of this website after any changes constitutes your acceptance of the updated policy.